Marketing today's academic library : a bold new approach to communicating with students /

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In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Mathews, Brian (Brian Scott)
Format: Électronique eBook
Langue:Inglés
Publié: Chicago : American Library Association, 2009.
Sujets:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and students.
Advertising > Libraries.
Libraries.
Public relations.
Marketing.
Libraries
Public Relations
Marketing
Bibliothèques universitaires > Relations publiques.
Bibliothèques > Publicité.
Bibliothèques.
Relations publiques.
libraries (buildings)
public relations.
marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Public relations
Academic libraries > Marketing
Advertising > Libraries
Libraries and students
Wetenschappelijke bibliotheken.
Studenten.
Accès en ligne:Texto completo
Table des matières:
  • Do libraries need to advertise?
  • Defining the user
  • Student need states
  • The library as product
  • Conducting marketing research
  • Building relationships
  • Developing brand strategies
  • Promotional building blocks
  • Designing messages
  • Measuring the impact
  • Putting it all together.

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