Marketing today's academic library : a bold new approach to communicating with students /

Show other versions (1)

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mathews, Brian (Brian Scott)
Format: Electronic eBook
Language:Inglés
Published: Chicago : American Library Association, 2009.
Subjects:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and students.
Advertising > Libraries.
Libraries.
Public relations.
Marketing.
Libraries
Public Relations
Marketing
Bibliothèques universitaires > Relations publiques.
Bibliothèques > Publicité.
Bibliothèques.
Relations publiques.
libraries (buildings)
public relations.
marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Public relations
Academic libraries > Marketing
Advertising > Libraries
Libraries and students
Wetenschappelijke bibliotheken.
Studenten.
Online Access:Texto completo
Table of Contents:
  • Do libraries need to advertise?
  • Defining the user
  • Student need states
  • The library as product
  • Conducting marketing research
  • Building relationships
  • Developing brand strategies
  • Promotional building blocks
  • Designing messages
  • Measuring the impact
  • Putting it all together.

Similar Items