Brand Bollywood : a new global entertainment order /

Convenient coincidences and glycerine tears, star-crossed lovers and happy endings, mindless songs and energetic dances ... These elements, and more, have sustained the Bollywood brand of cinema for nearly a century, so much so that it has now found acceptance across continents. This book is a road...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bose, Derek
Format: Electronic eBook
Language:Inglés
Published: New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2006.
Subjects:
Motion pictures > India.
Performing arts > India.
Cinéma > Inde.
Arts du spectacle > Inde.
PERFORMING ARTS > Film & Video > Reference.
Motion pictures
Performing arts
India
Online Access:Texto completo
Table of Contents:
  • First Day First Show: Perishable Commodity
  • Delivery Platforms
  • Integrated Solutions
  • One Size Fits All: Vanishing Formulas
  • Market Research
  • Missing Links
  • Distribution Is God: Growth Drivers
  • Distributors' Dilemma
  • Video Boom
  • Riding the Air Waves: Tuning In
  • Niche Channels
  • Digital Migration
  • Battle of the Screens: Personal Computers
  • Animation and Gaming
  • Mobile Telephony
  • Let the Music Play On: Signposts
  • Partnering Progress
  • Music Theft
  • Crime and Punishment: Government Intervention
  • Borderless Crime
  • Content Regulation
  • Rise of Consuming Classes: Consumption Patterns
  • Technology Effects
  • Big Picture
  • Reviving Lost Mojo: Shifting Paradigms
  • Regulatory Intervention
  • Last Mile Environment
  • Back to the Future: Portfolio Management
  • Global Powerhouse
  • Road Map Ahead.

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