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|a UAMI
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| 100 |
1 |
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|a Marich, Robert.
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| 245 |
1 |
0 |
|a Marketing to moviegoers :
|b a handbook of strategies and tactics /
|c Robert Marich.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Carbondale :
|b Southern Illinois University Press,
|c ©2009.
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| 300 |
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|a 1 online resource (xii, 318 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
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|a online resource
|b cr
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| 500 |
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|a Includes index.
|
| 505 |
0 |
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|a Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
|
| 588 |
0 |
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|a Print version record.
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| 546 |
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|a English.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
|
0 |
|a Motion pictures
|x Marketing.
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| 650 |
|
0 |
|a Motion pictures
|x Distribution.
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| 650 |
|
4 |
|a Music, Dance, Drama & Film.
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| 650 |
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4 |
|a Film.
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| 650 |
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6 |
|a Distribution des films.
|
| 650 |
|
7 |
|a PERFORMING ARTS
|x Film & Video
|x Reference.
|2 bisacsh
|
| 650 |
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7 |
|a Motion pictures
|x Distribution
|2 fast
|
| 650 |
|
7 |
|a Motion pictures
|x Marketing
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a Marich, Robert.
|t Marketing to moviegoers.
|b 2nd ed.
|d Carbondale : Southern Illinois University Press, ©2009
|z 9780809328840
|z 0809328844
|w (DLC) 2008016284
|w (OCoLC)222251055
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