Creating your library brand : communicating your relevance and value to your patrons /

"From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company. Branding is one part of the marketing process that focuses on developi...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Doucett, Elisabeth
Format: Electronic eBook
Language:Inglés
Published: Chicago : American Library Association, 2008.
Subjects:
Libraries > Marketing.
Branding (Marketing)
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online Access:Texto completo

Internet

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