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Taboo in advertising /
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows w...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam, NL :
John Benjamins Pub. Co.,
©2008.
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| Colección: | Pragmatics & beyond ;
new ser., 179. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series.