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Taboo in advertising /
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows w...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam, NL :
John Benjamins Pub. Co.,
©2008.
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| Colección: | Pragmatics & beyond ;
new ser., 179. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis. |
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| Descripción Física: | 1 online resource (xix, 214 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9789027254238 9027254230 9789027290496 9027290490 1282105620 9781282105621 9786612105623 6612105623 |