Go figure! New directions in advertising rhetoric /

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This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: McQuarrie, Edward F., Phillips, Barbara J., 1966-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, ©2008.
Temas:
Rhetoric.
Visual communication.
Advertising > Language.
Rhétorique.
Communication visuelle.
Publicité > Langage.
BUSINESS & ECONOMICS > Business Writing.
Reclame.
Visualisatie.
Acceso en línea:Texto completo
Descripción
Sumario:This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.
Descripción Física:1 online resource (330 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780765621337
0765621339
1282119486
9781282119482
9781317469612
1317469615
1315704021
9781315704029
9786612119484
6612119489
9781317469605
1317469607

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