Aesthetics in marketing /

A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baisya, Rajat K.
Otros Autores: Das, G. Ganesh
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles ; London : Response Books, 2008.
Temas:
Market segmentation.
Consumers' preferences.
New products.
Aesthetics.
Segmentation du marché.
Consommateurs > Préférences.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Aesthetics
Consumers' preferences
Market segmentation
New products
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Foreword; Preface; Acknowledgements; Introduction to Aesthetics; Aesthetics, Its Qualities and Attributes; Aesthetics and Design, and Its Role in Products; Aesthetics, Design and Consumer Behaviour; Aesthetic Influence on Consumer Behaviour and Durables; Demographic Variables and Branding in Consumer Durables; Total Aesthetic Experience
  • Discussion; The Aesthetic Framework
  • A Synthesis of Concepts; Companies' Approach to Design and Aesthetics; Role of Aesthetics in Marketing; Discussion Questions; Glossary; Index; About the Authors

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