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Aesthetics in marketing /
A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles ; London :
Response Books,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
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| 008 | 090619s2008 caua ob 001 0 eng d | ||
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| 020 | |z 9780761935957 |q (paperback) | ||
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| 100 | 1 | |a Baisya, Rajat K. | |
| 245 | 1 | 0 | |a Aesthetics in marketing / |c Rajat K. Baisya, G. Ganesh Das. |
| 260 | |a Los Angeles ; |a London : |b Response Books, |c 2008. | ||
| 300 | |a 1 online resource (313 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Foreword; Preface; Acknowledgements; Introduction to Aesthetics; Aesthetics, Its Qualities and Attributes; Aesthetics and Design, and Its Role in Products; Aesthetics, Design and Consumer Behaviour; Aesthetic Influence on Consumer Behaviour and Durables; Demographic Variables and Branding in Consumer Durables; Total Aesthetic Experience -- Discussion; The Aesthetic Framework -- A Synthesis of Concepts; Companies' Approach to Design and Aesthetics; Role of Aesthetics in Marketing; Discussion Questions; Glossary; Index; About the Authors | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Aesthetics. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Consommateurs |x Préférences. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Aesthetics |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 700 | 1 | |a Das, G. Ganesh. | |
| 776 | 0 | 8 | |i Print version: |a Baisya, Rajat K. |t Aesthetics in marketing. |d Los Angeles ; London : Response Books, 2008 |z 9780761935957 |z 0761935959 |w (DLC) 2007047145 |w (OCoLC)182573481 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278222 |z Texto completo |
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