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Rural marketing : targeting the non-urban consumer /
This highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded, and...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Los Angeles [Calif.] :
Response Books,
©2007.
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| Édition: | 2nd ed. |
| Sujets: | |
| Accès en ligne: | Texto completo |