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Change management : altering mindsets in a global context /
Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten e...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. |
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| Descripción Física: | 1 online resource (355 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9788132100638 8132100638 9780761934684 0761934685 9788132108542 813210854X 8178296225 9788178296227 9352800583 9789352800582 1281965782 9781281965783 9786611965785 6611965785 |