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Customer-driven services management /
This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author discusses the new technologies, products and a...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
©2004.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Cover; Contents; Foreword; Preface to the Second Edition; Preface to the First Edition; Services Today; The Distinguishing Characteristics; Developing the Service Product; Knowing the Customer; Marketing of Services; Attaining High Quality; Realising People Potential; Strategies for Growth; Managing Information; Some Select Service Industries; Bibliography; Index; About the Author.