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Customer-driven services management /
This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author discusses the new technologies, products and a...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
©2004.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Texto completo |
| Summary: | This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, relationship marketing, strategies for growth and managing information in the knowledge economy. |
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| Item Description: | Previous edition published: 1999. |
| Physical Description: | 1 online resource (xiii, 304 pages) |
| Bibliography: | Includes bibliographical references (pages 292-294) and index. |
| ISBN: | 9788132101819 8132101812 |