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Strategic customer management : strategizing the sales organization /

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A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address t...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Piercy, Nigel, Lane, Nikala (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Oxford ; New York : Oxford Univ. Press, ©2009.
Temas:	Customer relations > Management. Customer services. Service à la clientèle. BUSINESS & ECONOMICS > Customer Relations.
Acceso en línea:	Texto completo

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