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How to measure and manage your corporate reputation /
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, England ; Burlington, VT :
Gower,
©2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Hannington, Terry. | |
| 245 | 1 | 0 | |a How to measure and manage your corporate reputation / |c Terry Hannington. |
| 260 | |a Aldershot, England ; |a Burlington, VT : |b Gower, |c ©2004. | ||
| 300 | |a 1 online resource (vi, 95 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index | |
| 520 | |a The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Management |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 650 | 1 | 7 | |a Corporate image. |2 gtt |
| 650 | 1 | 7 | |a Merknamen. |2 gtt |
| 650 | 1 | 7 | |a Methodologie. |2 gtt |
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