The she spot : why women are the market for changing the world--and how to reach them /

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Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Witter, Lisa
Other Authors: Chen, Lisa, 1973-
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Berrett-Koehler Publishers, ©2008.
Edition:1st ed.
Series:BK business book.
Subjects:
Women consumers > United States.
Social marketing > United States.
Women in nonprofit organizations > United States.
Consommatrices > États-Unis.
Marketing social > États-Unis.
Femmes dans les associations sans but lucratif > États-Unis.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > Marketing > General.
Social marketing.
Women consumers.
Women in nonprofit organizations.
United States.
Online Access:Texto completo
Texto completo
Table of Contents:
  • Introduction : A women-centered (marketing) revolution
  • pt. 1. Understanding the she spot
  • Why women matter
  • How women think
  • What women want
  • pt. 2. How to hit the she spot
  • Care
  • Connect
  • Cultivate
  • Control
  • pt. 3. Where to hit the she spot
  • Where to reach women
  • Segmenting the women's market
  • Conclusion : The not-so-secret secret to changing the world.

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