Marketing that matters : 10 practices to profit your business and change the world /

A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Conley, Chip
Otros Autores: Friedenwald-Fishman, Eric, 1966-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Berrett-Koehler Publishers, ©2006.
Edición:1st ed.
Colección:Social venture network series.
Temas:
Social marketing.
Social responsibility of business.
Marketing social.
Entreprises > Responsabilité sociale.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Acceso en línea:Texto completo
Descripción
Sumario:A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
Descripción Física:1 online resource (x, 202 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 183-192) and index.
ISBN:9781576759646
1576759644
1282300636
9781282300637
9786612300639
6612300639

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