Flagship marketing /

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Kent, Tony (A. E.), Brown, Reva Berman, 1939-
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon ; New York, NY : Routledge, 2009.
Series:Routledge advances in management and business studies.
Subjects:
Flagship stores > Marketing.
Branding (Marketing)
Place marketing.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Place marketing
Online Access:Texto completo
Table of Contents:
  • Concepts of flagships
  • A classification approach to flagship stores
  • Emotion and identity in flagship luxury design
  • Virtual flagships and sociable media
  • The flagship store : the luxury fashion retailing perspective
  • Flagship shopping centres
  • "From dome to dome" : exploring cultural flagships and their contribution to achieving regeneration goals
  • A cultural quarter flagship : the MuseumsQuartier, Vienna
  • The department store : the metropolitan flagship in national networks of fashion and consumption
  • Wynn Lass Vegas : a flagship destination resort
  • High-end "factory outlets" : new showcases of German carmakers
  • What is a flagship supermarket? : an analysis of supermarket flagships in a historical context
  • Virtual flagships.

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