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Knowledge-based marketing : the 21st century competitive edge /
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2004.
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| Sujets: | |
| Accès en ligne: | Texto completo |