Cargando…
Concise encyclopedia of advertising /
"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand defini...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Best Business Books : Haworth Reference Press,
©2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn291128677 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 040607s2005 nyu obe 001 0 eng c | ||
| 040 | |a COO |b eng |e pn |c COO |d CEF |d NTE |d OCLCQ |d OCLCE |d N$T |d OCLCF |d OCLCQ |d YDXCP |d OCLCQ |d D6H |d VNS |d VTS |d AJS |d OCLCO |d OCLCQ |d SFB | ||
| 019 | |a 476980659 |a 649573382 |a 680473604 |a 868068461 | ||
| 020 | |a 0789022109 |q (hard ; |q alk. paper) | ||
| 020 | |a 9780789022103 |q (hard ; |q alk. paper) | ||
| 020 | |a 0789022117 |q (soft ; |q alk. paper) | ||
| 020 | |a 9780789022110 |q (soft ; |q alk. paper) | ||
| 020 | |a 9781317787303 |q (electronic bk.) | ||
| 020 | |a 1317787307 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000065189401 | |
| 029 | 1 | |a DEBSZ |b 493074066 | |
| 035 | |a (OCoLC)291128677 |z (OCoLC)476980659 |z (OCoLC)649573382 |z (OCoLC)680473604 |z (OCoLC)868068461 | ||
| 042 | |a pcc |a dlr | ||
| 050 | 4 | |a HF5803 |b .C59 2005 | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.1/03 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 1 | 0 | |a Concise encyclopedia of advertising / |c Kenneth E. Clow, Donald Baack. |
| 260 | |a New York : |b Best Business Books : |b Haworth Reference Press, |c ©2005. | ||
| 300 | |a 1 online resource (xiii, 213 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 201-203) and index. | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 520 | 1 | |a "From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket | |
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |v Encyclopedias. | |
| 650 | 6 | |a Publicité |v Encyclopédies. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Encyclopedias. |2 fast |0 (OCoLC)fst01423798 | |
| 655 | 7 | |a Encyclopedias. |2 lcgft | |
| 700 | 1 | |a Baack, Donald. | |
| 773 | 0 | |t Business Source Complete. |d Ipswich, MA : EBSCO Publishing, 1999- | |
| 776 | 0 | |a Clow, Kenneth E. |t Concise encyclopedia of advertising. |d New York : Best Business Books : The Haworth Reference Press, ©2005 |z 0789022109 |w (DLC) 2004013359 |w (OCoLC)55633547 | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=685290 |z Texto completo |
| 938 | |a EBSCOhost |b EBSC |n 685290 | ||
| 938 | |a YBP Library Services |b YANK |n 11563901 | ||
| 938 | |a YBP Library Services |b YANK |n 11576675 | ||
| 938 | |a YBP Library Services |b YANK |n 11663514 | ||
| 994 | |a 92 |b IZTAP | ||