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Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them /
The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, England ; Burlington, VT :
Gower,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cook, Arthur G. | |
| 245 | 1 | 0 | |a Forecasting for the pharmaceutical industry : |b models for new product and in-market forecasting and how to use them / |c Arthur G. Cook. |
| 260 | |a Aldershot, England ; |a Burlington, VT : |b Gower, |c ©2006. | ||
| 300 | |a 1 online resource (xvii, 141 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 135-137) and index. | ||
| 505 | 0 | |a The past and the present -- The forecasting process -- New Product forecasting -- In-market product forecasting -- Thoughts for the future -- Pharmaco-a forecasting case study. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Pharmaceutical industry |x Forecasting. | |
| 650 | 0 | |a Pharmaceutical industry. | |
| 650 | 2 | |a Drug Industry |x trends | |
| 650 | 2 | |a Forecasting |x methods | |
| 650 | 2 | |a Drug Industry | |
| 650 | 6 | |a Industrie pharmaceutique |x Prévision. | |
| 650 | 6 | |a Industrie pharmaceutique. | |
| 650 | 7 | |a MEDICAL |x Drug Guides. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Pharmacology. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Pharmacy. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Nursing |x Pharmacology. |2 bisacsh | |
| 650 | 7 | |a Pharmaceutical industry. |2 fast |0 (OCoLC)fst01060129 | |
| 650 | 7 | |a Pharmaceutical industry |x Forecasting. |2 fast |0 (OCoLC)fst01060145 | |
| 776 | 0 | 8 | |i Print version: |a Cook, Arthur G. |t Forecasting for the pharmaceutical industry. |d Aldershot, England ; Burlington, VT : Gower, ©2006 |w (DLC) 2006012223 |w (OCoLC)67240430 |
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