Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them /

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The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cook, Arthur G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, England ; Burlington, VT : Gower, ©2006.
Temas:
Pharmaceutical industry > Forecasting.
Pharmaceutical industry.
Drug Industry > trends
Forecasting > methods
Drug Industry
Industrie pharmaceutique > Prévision.
Industrie pharmaceutique.
MEDICAL > Drug Guides.
MEDICAL > Pharmacology.
MEDICAL > Pharmacy.
MEDICAL > Nursing > Pharmacology.
Acceso en línea:Texto completo
Descripción
Sumario:The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.
Descripción Física:1 online resource (xvii, 141 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 135-137) and index.
ISBN:9780754685579
0754685578

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