Cargando…
Personalities and products : a historical perspective on advertising in America /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Greenwood Press,
1998.
|
| Colección: | Contributions to the study of mass media and communications ;
no. 53. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Advertising in colonial America
- The first advertising agents
- How P.T. Barnum helped change the course of advertising
- Advertising patent medicine : the rise of Lydia Pinkham
- John Wanamaker and his influence on retail advertising
- Albert Lasker and the Lord and Thomas advertising agency
- Procter & Gamble and advertising cleanliness : the first 100 years
- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s.