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|a Applegate, Edd.
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|a Personalities and products :
|b a historical perspective on advertising in America /
|c Edd Applegate.
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|a Westport, Conn. :
|b Greenwood Press,
|c 1998.
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|a Contributions to the study of mass media and communications,
|x 0732-4456 ;
|v no. 53
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|a Includes bibliographical references (pages 157-169) and index.
|
| 505 |
0 |
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|a Advertising in colonial America -- The first advertising agents -- How P.T. Barnum helped change the course of advertising -- Advertising patent medicine : the rise of Lydia Pinkham -- John Wanamaker and his influence on retail advertising -- Albert Lasker and the Lord and Thomas advertising agency -- Procter & Gamble and advertising cleanliness : the first 100 years -- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s.
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|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a Advertising
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|i Print version:
|a Applegate, Edd.
|t Personalities and products.
|d Westport, Conn. : Greenwood Press, 1998
|w (DLC) 97026893
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|a Contributions to the study of mass media and communications ;
|v no. 53.
|x 0732-4456
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