Cargando…
Humor in advertising : a comprehensive analysis /
Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe, Inc.,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors. |
|---|---|
| Descripción Física: | 1 online resource (xiv, 240 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 207-224) and indexes. |
| ISBN: | 9780765621528 0765621525 1280912650 9781280912658 0765616130 9780765616135 |