Chargement en cours…
What's in a name? : advertising and the concept of brands /
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Armonk, N.Y. :
M.E. Sharpe,
©2003.
|
| Édition: | 2nd ed. |
| Sujets: | |
| Accès en ligne: | Texto completo |
Search Result 1