APA (7th ed.) Citation

Jones, J. P., & Slater, J. (2003). What's in a name?: Advertising and the concept of brands (2nd ed.). M.E. Sharpe.

Chicago Style (17th ed.) Citation

Jones, John Philip, and Jan Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. Armonk, N.Y.: M.E. Sharpe, 2003.

MLA (8th ed.) Citation

Jones, John Philip, and Jan Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. M.E. Sharpe, 2003.