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Driving innovation : intellectual property strategies for a dynamic world /
How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation. |
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| Descripción Física: | 1 online resource (xvi, 415 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 379-389) and index. |
| ISBN: | 9780511379048 0511379048 0511378157 9780511378157 9780511805394 051180539X 1107183197 9781107183193 1281243574 9781281243577 9786611243579 6611243577 0511377282 9780511377280 0511376340 9780511376344 0511374801 9780511374807 |