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|a 9780203192924
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|a UAMI
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|a Perspectives on public relations research /
|c edited by Danny Moss, Dejan Vercic, and Gary Warnaby.
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| 260 |
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|a London ;
|a New York :
|b Routledge,
|c 2000.
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| 300 |
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|a 1 online resource (xv, 269 pages)
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|a text
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|a Routledge advances in management and business studies ;
|v 10
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| 500 |
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|a "Papers from the annual International Public Relations Research symposium"--Introduction
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| 504 |
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|a Includes bibliographical references and indexes.
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| 505 |
0 |
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|a Introduction : public relations research : interdisciplinary perspectives / Danny Moss, Dejan Vercic and Gary Warnaby -- Part I. Public relations and management theory -- The origins of public relations theory in economics and strategic management / Dejan Vercic and James E. Grunig -- Strategy and public relations / Danny Moss and Gary Warnaby -- Part II. Contemporary perspectives of public relations -- A feminist phase analysis of research on women in postmodern public relations / Larissa A. Grunig -- Public relations and rhetoric : history, concepts, future / Elizabeth L. Toth -- Psychology and public relations / Jon White -- Part III. International perspectives of public relations -- Public relations : the cultural dimension / Toby MacManus -- Preliminary Delphi research on international public relations programming : initial data supports application of certain generic/specific concepts / Robert I. Wakefield -- Part IV. Historical-German perspectives of public relations -- The origins and development of public relations in Germany and Austria / Karl Nessmann -- Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany / Barbara Baerns.
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|a Print version record.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Corporations
|x Public relations
|v Congresses.
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| 650 |
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0 |
|a Public relations
|v Congresses.
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| 650 |
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0 |
|a Public relations.
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| 650 |
|
6 |
|a Sociétés
|x Relations publiques
|v Congrès.
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| 650 |
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6 |
|a Relations publiques
|v Congrès.
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| 650 |
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6 |
|a Relations publiques.
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| 650 |
|
7 |
|a public relations.
|2 aat
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| 650 |
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|a BUSINESS & ECONOMICS
|x Public Relations.
|2 bisacsh
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|a Corporations
|x Public relations.
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|0 (OCoLC)fst00879905
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|a Public relations.
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|0 (OCoLC)fst01082892
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|a Public relations.
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|a Conference papers and proceedings.
|2 fast
|0 (OCoLC)fst01423772
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| 700 |
1 |
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|a Moss, Danny,
|d 1954-
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| 700 |
1 |
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|a Verčič, Dejan.
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| 700 |
1 |
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|a Warnaby, Gary.
|
| 776 |
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|i Print version:
|t Perspectives on public relations research.
|d London ; New York : Routledge, 2000
|z 0415217679
|z 9780415217675
|w (DLC) 99016205
|w (OCoLC)41482167
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|a Routledge advances in management and business studies ;
|v 10.
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|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=220997
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