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Electronic commerce : principles and practice /
This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Diego :
Academic Press,
©2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Bidgoli, Hossein. | |
| 245 | 1 | 0 | |a Electronic commerce : |b principles and practice / |c Hossein Bidgoli. |
| 260 | |a San Diego : |b Academic Press, |c ©2002. | ||
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| 520 | |a This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. *Offers a generalist's overview of the field and its major players for people with little or no technical background *Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications *Projects and hands-on exercises conclude each chapter. | ||
| 505 | 0 | |a Getting Started with Electronic Commerce -- Electronic Commerce Fundamentals -- Electronic Commerce In Action -- Intranets and Extranets -- Electronic Data Interchange -- Electronic Payment Systems -- Marketing and Advertising on the Web -- Technologies and Applications to Support Electronic Commerce -- Infrastructure for Electronic Commerce -- Personal, Social, Organizational, Legal, Tax, and International Issues -- Security Issues and Measures: Protecting Electronic Commerce Resources -- Building a Successful Electronic Commerce Site: A Life Cycle Approach -- Appendix A: Basic Web Literacy and Instructions for Creating Web Pages -- Glossary. | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Electronic Commerce |2 gnd | |
| 650 | 7 | |a Theorie |2 gnd | |
| 650 | 7 | |a Praxis |2 gnd | |
| 650 | 1 | 7 | |a E-commerce. |2 gtt |
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