The marketing strategy desktop guide /

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A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Paley, Norton
Format: Électronique eBook
Langue:Inglés
Publié: London : Thorogood, ©2007.
Édition:2nd ed.
Sujets:
Marketing > Planning.
Marketing > Management.
Strategic planning.
Marketing > Planification.
Marketing > Gestion.
Planification stratégique.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Strategic planning
Accès en ligne:Texto completo
Table des matières:
  • 1. How to manage marketing in the 21st century
  • 2. How to manage your marketing strategy (Part 1)
  • 3. How to manage your marketing strategy (Part 2)
  • 4. How to manage your competitor intelligence
  • 5. How to manage your strategic marketing plans
  • 6. How to manage your markets: The power of segmentation
  • 7. How to manage your product strategy
  • 8. How to manage your communications strategy
  • 9. How to manage your pricing strategy
  • 10. How to manage your distribution strategy
  • 11. How to think like a strategist.

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