The marketing strategy desktop guide /

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A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Paley, Norton
Format: Electronic eBook
Language:Inglés
Published: London : Thorogood, ©2007.
Edition:2nd ed.
Subjects:
Marketing > Planning.
Marketing > Management.
Strategic planning.
Marketing > Planification.
Marketing > Gestion.
Planification stratégique.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Strategic planning
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