Marketing information products and services : a primer for librarians and information professionals /

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Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a numb...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Jain, Abhinandan K.
Format: Electronic eBook
Language:Inglés
Published: Ottawa, ON, Canada : International Development Research Centre, [1999]
Subjects:
Information services > Marketing.
Information resources > Marketing.
Marketing > Management.
Marketing > Gestion.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
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