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The million-dollar financial services practice : a proven system for becoming a top producer /

Mullen gives financial advisors all the tools and guidance they need to: get the appointment; build relationships; convert prospects to client; retain clients; use niche marketing successfully; balance current clients and prospects; increase the products and services each client uses; and, attract m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mullen, David J., Jr
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2008.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The million-dollar financial services practice :  |b a proven system for becoming a top producer /  |c David J. Mullen, Jr. 
260 |a New York :  |b AMACOM,  |c ©2008. 
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500 |a Includes index. 
505 0 |a Acknowledgments -- PART 1. THE FOUNDATION. Overview -- Motivation -- The numbers you need to succeed -- Niche marketing -- Getting the appointment -- The appointment -- Turning prospects into clients -- The wealth-management process for new advisors -- Time management for new financial advisors -- PART 2. TAKING IT TO THE NEXT LEVEL: BUILDING A MILLION-DOLLAR PRACTICE. Balancing clients and prospects -- Getting more assets from existing clients -- Leveraging clients to get new ones -- Expanding the client relationship -- Your natural market -- Client retention -- Time management and the client associate -- Teams -- What millionaires need -- Beyond a million-dollar practice -- PART 3. MARKET ACTION PLANS. Seminars -- Event marketing -- Networking -- Past experience and personal contacts -- Adopt a town -- Business owners -- Professionals: medical, legal, and sales -- Executives -- Influencers -- Diverse markets: women, Hispanics, and Asians -- Retirement plans -- Retirees -- Money in motion -- Mortgages -- Nonprofits -- Appendix: Resources -- Index. 
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