The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /

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The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company?s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous an...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Williams, Alison
Autres auteurs: Mullin, Roddy
Format: Électronique eBook
Langue:Inglés
Publié: London ; Philadelphia : Kogan Page, 2008.
Sujets:
Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing)
Marketing direct.
Ventes > Promotion.
Échantillonnage.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Face-to-face marketing; > experiential marketing; > sampling and demonstrations; > field marketing
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