APA (7th ed.) Citation

Melkman, A., & Simmonds, K. (2006). Strategic customer planning: How to develop and implement a strategic account plan. Thorogood.

Chicago Style (17th ed.) Citation

Melkman, Alan, and Kenneth Simmonds. Strategic Customer Planning: How to Develop and Implement a Strategic Account Plan. London: Thorogood, 2006.

MLA (8th ed.) Citation

Melkman, Alan, and Kenneth Simmonds. Strategic Customer Planning: How to Develop and Implement a Strategic Account Plan. Thorogood, 2006.