Cita APA (7a ed.)

Melkman, A., & Simmonds, K. (2006). Strategic customer planning: How to develop and implement a strategic account plan. Thorogood.

Cita Chicago Style (17a ed.)

Melkman, Alan, y Kenneth Simmonds. Strategic Customer Planning: How to Develop and Implement a Strategic Account Plan. London: Thorogood, 2006.

Cita MLA (8a ed.)

Melkman, Alan, y Kenneth Simmonds. Strategic Customer Planning: How to Develop and Implement a Strategic Account Plan. Thorogood, 2006.