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When ads work : new proof that advertising triggers sales /
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Armonk, N.Y. :
Sharpe,
©2007.
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| Édition: | 2nd ed. |
| Sujets: | |
| Accès en ligne: | Texto completo |