Global e-commerce : impacts of national environment and policy /

This is the first global assessment of the diffusion and impact of e-business as a basis for understanding how it is likely to evolve. It provides invaluable insights into the forces driving and inhibiting diffusion of B2B and B2C across countries and industries.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Kraemer, Kenneth L., Dedrick, Jason, Melville, Nigel P., Zhu, Kevin
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge ; New York : Cambridge University Press, 2006.
Sujets:
Electronic commerce > Evaluation.
Electronic commerce.
Globalization.
Commerce électronique > Évaluation.
Commerce électronique.
Mondialisation.
globalism.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Mail Order.
COMPUTERS > Electronic Commerce.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Electronic commerce
Globalization
E-commerce.
Internationalisatie.
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