Global e-commerce : impacts of national environment and policy /

This is the first global assessment of the diffusion and impact of e-business as a basis for understanding how it is likely to evolve. It provides invaluable insights into the forces driving and inhibiting diffusion of B2B and B2C across countries and industries.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Kraemer, Kenneth L., Dedrick, Jason, Melville, Nigel P., Zhu, Kevin
Format: Electronic eBook
Language:Inglés
Published: Cambridge ; New York : Cambridge University Press, 2006.
Subjects:
Electronic commerce > Evaluation.
Electronic commerce.
Globalization.
Commerce électronique > Évaluation.
Commerce électronique.
Mondialisation.
globalism.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Mail Order.
COMPUTERS > Electronic Commerce.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Electronic commerce
Globalization
E-commerce.
Internationalisatie.
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