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New product development : from initial idea to product management /

Covers the entire process of product development from idea to launch without missing a step!

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Annacchino, Marc A.
Format: Électronique eBook
Langue:Inglés
Publié: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Sujets:
Accès en ligne:Texto completo
Description
Résumé:Covers the entire process of product development from idea to launch without missing a step!
Description matérielle:1 online resource (xxxii, 567 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9780080469898
0080469892
9780750677325
0750677325