New product development : from initial idea to product management /
Covers the entire process of product development from idea to launch without missing a step!
Cote: | Libro Electrónico |
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Auteur principal: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Amsterdam ; Boston, MA :
Butterworth-Heinemann,
2003.
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Sujets: | |
Accès en ligne: | Texto completo |
Résumé: | Covers the entire process of product development from idea to launch without missing a step! |
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Description matérielle: | 1 online resource (xxxii, 567 pages) : illustrations |
Bibliographie: | Includes bibliographical references and index. |
ISBN: | 9780080469898 0080469892 9780750677325 0750677325 |