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EBay business the smart way : maximize your profits on the Web's #1 auction site /

Provides advice on selling merchandise on eBay, covering such topics as startup, building inventory, creating a website, shipping, billing, and marketing products.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sinclair, Joseph T.
Autor Corporativo: Amacom
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Amacom, ©2007.
Edición:3rd ed.
Temas:
Acceso en línea:Texto completo

MARC

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049 |a UAMI 
100 1 |a Sinclair, Joseph T. 
245 1 0 |a EBay business the smart way :  |b maximize your profits on the Web's #1 auction site /  |c Joseph T. Sinclair. 
250 |a 3rd ed. 
260 |a New York, NY :  |b Amacom,  |c ©2007. 
300 |a 1 online resource (xx, 538 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Introducing eBay business. Introduction. Who should read this book? ; eBay's place ; eBay's competition ; You're in business now ; Customer service ; Find your niche ; Be prepared to work ; State of retail ; Call to action -- Getting started. Setting yourself up legally. Sole proprietorship ; Partnership ; Corporations ; Hybrid business forms ; Virtual businesses ; And then you grow ; Taxation ; Resources ; Conclusion -- Business details. Sales tax license ; Business license ; Regulations ; Employees ; Independent contractors ; Insurance ; Bank accounts ; Tax number ; Merchant credit card account ; Trademarks ; Accounting ; Branding ; Inspiration ; Resources -- Equipment, supplies, and space. Hardware ; Software ; Internet access ; Home router ; Long distance service ; Business machines ; Office furniture ; Office supplies ; Office premises ; Storage, packing, and shipping ; Home office tax deduction ; Inexpensive home office ; On the road -- Borrowing money. Business plan ; Savings ; Credit cards ; Relatives ; Angels ; Banks ; Other lending sources ; Lenders for eBay businesses ; Resources -- Amnesty for criminals like you. The case ; The situation ; The agreement ; The reality ; Pandora's box ; Summary -- Conducting business. Selling on eBay. Types of auctions ; Listing an auction ; Taboo items ; Illicit practices ; Your marketplace ; Passive endeavor ; Text-box and banner advertising on eBay ; Power sellers ; The heart of the matter -- Auction details. Advertising ; Placement ; Timing ; Valuation ; Linking ; About me ; Final details ; Where the work is -- Photography. Taking photographs ; Digital cameras ; Image services -- Using image software. The digital darkroom ; Image editing ; File formats ; Summary -- Pricing. Prices ; eBay research ; Online research ; Analytic research ; Offline research ; Appraisers ; Trial and error ; Selling strategy -- Special auctions. Special section auctions ; Separate auctions ; The reality ; Non-eBay marketplaces -- Fulfillment. Drop shipping ; Normal operations ; The digital goal -- Receiving payment. Merchant credit card account ; If you can't get a merchant account ; Money orders and cashier's checks ; Checks ; Online payment services ; Cash on delivery (COD) ; Bidding qualification ; Don't sell on credit ; What should you do? -- Finding inventory. Basics ; Hot tip ; Go for it! -- Handling the unpleasant. Dealing with buyer fraud. Fraud ; Remedies? ; Some afterthoughts ; Pawnshops -- Security. Equipment ; Software ; Passwords ; Accounts ; Social engineering ; Free email ; Safe transactions ; Case study ; Backups ; Counterfeits ; Disaster plan ; Security checklist ; Summary -- Making it work. Software features. Auction management software ; eCommerce software -- Software assistance. eBay's programming aids ; PayPal extended ; Andale ; Broadband ; Auction management services and software ; Custom programming ; Accounting software -- PayPal today. Extended services ; Website services ; Summary -- Expanding your market with datafeeds. Datafeed markets ; Craig's list ; Summary -- Selling internationally. Selling ; Buying to sell ; Buying ; Merged markets ; New Yankee traders in force -- Customer service. Feedback ; Credit card chargebacks ; Guarantees ; Warranties ; Payment ; Escrow.com ; Bonding ; Square trade ; Authentication services ; Returns ; Communication ; Full information ; Software ; Offline customer service ; Experiment ; Know your customers ; Not just this or that -- Operating smart. Storefronts. What is a storefront? ; Informal eBay storefront ; eBay stores ; An eBay business ; Marketing ; Website ; eCommerce software ; Bonding to eBay ; About me webpage ; eBay's hidden market ; Summary -- Determining your profit. How are you doing? ; Expenses ; Profit ; Your time as a resource ; Summary -- Developing a strategy. Building a product profit model ; Finding inventory ; Commodity products ; Value-added products ; Time ; Not the same -- Education. eBay university ; Books about eBay ; College extension courses ; eBay audios ; eBay videos ; eBay WBT tutorials ; Business seminars ; Business books ; Web development tutorials ; Web development books ; Community ; eBay live ; Summary -- Other eBay business. Selling services on eBay. Advertising ; What to sell? ; Strategy ; Elance ; Buying services on Elance ; Summary -- Integrating eBay with offline retail. Trial ; Combined accounting ; A special business ; Customer service ; Summary -- Using eBay for marketing. Compared to what? ; The plan ; Other businesses ; Summary -- Consignment selling and other businesses. Consignment ; Other businesses ; Use Elance -- Buying on eBay. Normal buying ; Buying for your business ; Organizing your buying ; Guarantee ; Services ; Software ; We have stories -- Marketing media. Blog ; Podcasting ; Summary -- Appendix I: The top 10 tips for beginning an eBay business -- Appendix II: The top 12 tips for seasoned eBay businesses -- Appendix III: The top 9 tips for business buyers -- Appendix IV: Cross-promotion example -- Appendix V: HTML tutorial. Defining a webpage ; Markups alphabetically ; Anchors and hyperlinks ; Example webpage ; Viewing the webpage source ; eBay HTML ; Summary. 
588 0 |a Print version record. 
520 |a Provides advice on selling merchandise on eBay, covering such topics as startup, building inventory, creating a website, shipping, billing, and marketing products. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
610 2 0 |a eBay (Firm) 
610 2 7 |a eBay (Firm)  |2 fast 
650 0 |a Internet auctions. 
650 6 |a Vente aux enchères sur Internet. 
650 7 |a BUSINESS & ECONOMICS  |x Industries  |x Retailing.  |2 bisacsh 
650 7 |a Internet auctions  |2 fast 
710 2 |a Amacom. 
776 0 8 |i Print version:  |a Sinclair, Joseph T.  |t EBay business the smart way.  |b 3rd ed.  |d New York, NY : Amacom, ©2007  |z 0814473946  |z 9780814473948  |w (DLC) 2006023927  |w (OCoLC)70830932 
856 4 0 |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=174752  |z Texto completo 
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