Getting your way every day : mastering the lost art of pure persuasion /

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Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Pure persuasion at its best, rhetoric has been long forgotten -- ignored in favor of manipulative tric...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Axelrod, Alan, 1952-
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, ©2007.
Subjects:
Persuasion (Psychology)
Rhetoric.
Influence (Psychology)
Business communication.
Rhétorique.
Influence (Psychologie)
Communication dans l'entreprise.
SELF-HELP > Motivational & Inspirational.
Online Access:Texto completo
Table of Contents:
  • Get ready to win
  • Profit from ancient wisdom
  • Look for an argument
  • Lay it all out
  • Be reasonable
  • Be ethical, be emotional
  • Stay out of the palace of fallacy
  • Welcome to the house of style
  • Go beyond words
  • Make your case and get your way
  • Talk yourself into the job you want
  • Move your boss
  • Inspire your staff
  • Motivate your colleagues
  • Win your customers
  • Satisfy your customers
  • Convince your customers
  • Deal with your vendors
  • Close with your investors and lenders
  • Epilogue : when rhetoric hits the speed of light.

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