Corporate public affairs : interacting with interest groups, media, and government /

Show other versions (1)

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical enviro...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lerbinger, Otto
Format: Electronic eBook
Language:Inglés
Published: Mahwah, N.J. : Lawrence Erlbaum, ©2006.
Series:LEA's communication series.
Subjects:
Corporations > Public relations.
Corporations > Political activity.
Social responsibility of business.
Entreprises > Relations publiques.
Sociétés > Activité politique.
Entreprises > Responsabilité sociale.
Sociétés > Relations publiques.
BUSINESS & ECONOMICS > Public Relations.
Unternehmen
Öffentlichkeitsarbeit
Media Studies.
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items