Corporate public affairs : interacting with interest groups, media, and government /

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Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical enviro...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lerbinger, Otto
Format: Electronic eBook
Language:Inglés
Published: Mahwah, N.J. : Lawrence Erlbaum, ©2006.
Series:LEA's communication series.
Subjects:
Corporations > Public relations.
Corporations > Political activity.
Social responsibility of business.
Entreprises > Relations publiques.
Sociétés > Activité politique.
Entreprises > Responsabilité sociale.
Sociétés > Relations publiques.
BUSINESS & ECONOMICS > Public Relations.
Unternehmen
Öffentlichkeitsarbeit
Media Studies.
Online Access:Texto completo
Table of Contents:
  • An overview of corporate public affairs
  • Interest group strategies and forms of opinion
  • Conflict resolution : mediation and negotiation
  • Proactive media relations
  • Gaining semicontrol over the media : broadcast appearances
  • Gaining complete control over the media : advocacy advertising
  • Holding the media accountable and suing
  • Bypassing the news media : direct communication
  • Direct lobbying
  • Grassroots lobbying
  • Electoral activities
  • Litigation communication
  • Ascendancy of corporate power
  • Constructing a competitive political marketplace
  • Heeding the public interest.

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