Corporate public affairs : interacting with interest groups, media, and government /

Mostrar otras versiones (1)

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical enviro...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lerbinger, Otto
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum, ©2006.
Colección:LEA's communication series.
Temas:
Corporations > Public relations.
Corporations > Political activity.
Social responsibility of business.
Entreprises > Relations publiques.
Sociétés > Activité politique.
Entreprises > Responsabilité sociale.
Sociétés > Relations publiques.
BUSINESS & ECONOMICS > Public Relations.
Unternehmen
Öffentlichkeitsarbeit
Media Studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • An overview of corporate public affairs
  • Interest group strategies and forms of opinion
  • Conflict resolution : mediation and negotiation
  • Proactive media relations
  • Gaining semicontrol over the media : broadcast appearances
  • Gaining complete control over the media : advocacy advertising
  • Holding the media accountable and suing
  • Bypassing the news media : direct communication
  • Direct lobbying
  • Grassroots lobbying
  • Electoral activities
  • Litigation communication
  • Ascendancy of corporate power
  • Constructing a competitive political marketplace
  • Heeding the public interest.

Ejemplares similares