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Corporate public affairs : interacting with interest groups, media, and government /
Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical enviro...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum,
©2006.
|
| Colección: | LEA's communication series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocm77521690 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
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| 008 | 070103s2006 nju ob 001 0 eng d | ||
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| 020 | |a 1410617262 |q (electronic bk.) | ||
| 020 | |a 9781410617262 |q (electronic bk.) | ||
| 020 | |z 0805856420 |q (cloth ; |q alk. paper) | ||
| 020 | |z 0805856439 |q (pbk. ; |q alk. paper) | ||
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| 035 | |a (OCoLC)77521690 |z (OCoLC)437174876 |z (OCoLC)476019464 |z (OCoLC)503054054 |z (OCoLC)647611265 |z (OCoLC)935261574 | ||
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| 072 | 7 | |a BUS |x 052000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.2/85 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lerbinger, Otto. | |
| 245 | 1 | 0 | |a Corporate public affairs : |b interacting with interest groups, media, and government / |c Otto Lerbinger. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum, |c ©2006. | ||
| 300 | |a 1 online resource (xviii, 477 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a LEA's communication series | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a An overview of corporate public affairs -- Interest group strategies and forms of opinion -- Conflict resolution : mediation and negotiation -- Proactive media relations -- Gaining semicontrol over the media : broadcast appearances -- Gaining complete control over the media : advocacy advertising -- Holding the media accountable and suing -- Bypassing the news media : direct communication -- Direct lobbying -- Grassroots lobbying -- Electoral activities -- Litigation communication -- Ascendancy of corporate power -- Constructing a competitive political marketplace -- Heeding the public interest. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 0 | |a Corporations |x Political activity. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 6 | |a Entreprises |x Relations publiques. | |
| 650 | 6 | |a Sociétés |x Activité politique. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Corporations |x Political activity. |2 fast |0 (OCoLC)fst00879898 | |
| 650 | 7 | |a Corporations |x Public relations. |2 fast |0 (OCoLC)fst00879905 | |
| 650 | 7 | |a Social responsibility of business. |2 fast |0 (OCoLC)fst01122851 | |
| 650 | 7 | |a Unternehmen |2 gnd | |
| 650 | 7 | |a Öffentlichkeitsarbeit |2 gnd | |
| 650 | 7 | |a Media Studies. |2 ukslc | |
| 776 | 0 | 8 | |i Print version: |a Lerbinger, Otto. |t Corporate public affairs. |d Mahwah, N.J. : Lawrence Erlbaum, ©2006 |z 0805856420 |z 0805856439 |w (DLC) 2005045462 |w (OCoLC)58789046 |
| 830 | 0 | |a LEA's communication series. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=167392 |z Texto completo |
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| 938 | |a Askews and Holts Library Services |b ASKH |n AH24582673 | ||
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