Corporate public affairs : interacting with interest groups, media, and government /

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Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical enviro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lerbinger, Otto
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum, ©2006.
Colección:LEA's communication series.
Temas:
Corporations > Public relations.
Corporations > Political activity.
Social responsibility of business.
Entreprises > Relations publiques.
Sociétés > Activité politique.
Entreprises > Responsabilité sociale.
Sociétés > Relations publiques.
BUSINESS & ECONOMICS > Public Relations.
Unternehmen
Öffentlichkeitsarbeit
Media Studies.
Acceso en línea:Texto completo
Descripción
Sumario:Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
Descripción Física:1 online resource (xviii, 477 pages)
Bibliografía:Includes bibliographical references and indexes.
ISBN:1410617262
9781410617262

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