Media organizations and convergence : case studies of media convergence pioneers /

Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and th...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lawson-Borders, Gracie
Format: Electronic eBook
Language:Inglés
Published: Mahwah, N.J. : [London] : Lawrence Erlbaum ; [Eurospan, distributor], 2006.
Series:LEA's communication series.
Subjects:
Mass media > Technological innovations > United States.
Mass media > United States.
Médias > Innovations > États-Unis.
SOCIAL SCIENCE > Media Studies.
Mass media.
Mass media > Technological innovations.
Massenmedien
Management
United States.
Online Access:Texto completo
Table of Contents:
  • Introduction: the many faces of convergence
  • Traditional media and business practices
  • Theoretical implications
  • Tribune Company: a convergence pioneer since the 1900s
  • Media General: a temple to convergence: the News Center in Tampa, Florida
  • Belo Corporation: market dominance in Dallas
  • Social capital: implications for convergence
  • The future of convergence.

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