Grounded theory : a practical guide for management, business and market researchers /

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Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Goulding, Christina
Format: Electronic eBook
Language:Inglés
Published: London ; Thousand Oaks, Calif. : SAGE, 2002.
Series:Online access with subscription: SAGE research methods (Core)
Subjects:
Grounded theory.
Social sciences > Methodology.
Grounded Theory
Théorie ancrée.
SOCIAL SCIENCE > Research.
SOCIAL SCIENCE > Methodology.
Kwalitatieve methoden.
Theorievorming.
Organisatiekunde.
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